- ホーム
- > 洋書
- > 英文書
- > Business / Economics
基本説明
This is a fascinating history of United Plantations Berhad, an innovative Scandinavian firm whose approach to local relations was a quite different from that of the normal British colonial enterprise.
Full Description
Fascinating history of United Plantations Berhad, an innovative Scandinavian firm whose approach to local relations was quite different from that of the normal British colonial enterprise. This is the story of not only one company but also of the development of Malaysia's plantations sector as a whole.
Contents
1. The EntrepreneurW. L. Grut 3. War, Survival and Revival 4. Wealth Creation and Strategic Choice 5. The Tenera Palm 6. Quality at Low Cost: Axel Lindquist and Borge Bek-Nielsen 7. The Invisible Ingredient: Catering for New Consumers 8. Adding Value: Realising an Asian Vision 9. Building Bridges Between Two Nations: Two Tan Sris 10. Growing with the Economy