Full Description
Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?
Contents
Determining the purchase situation: Cornerstone of supplier relationship management
Classification of B-to-B electronic marketplaces: a relational approach
B-to-B E-marketplace introduction project
Theoretical framework and hypotheses of the study
Process of data gathering, sample description and process of data analysis
Operationalization of the constructs