消費者指向のビジネス設計:ミュンヘン空港の事例<br>Consumer-Oriented Business Design : The Case of Airport Management (Contributions to Management Science) (2001. XII, 263 p. w. 41 figs. 23,5 cm)

消費者指向のビジネス設計:ミュンヘン空港の事例
Consumer-Oriented Business Design : The Case of Airport Management (Contributions to Management Science) (2001. XII, 263 p. w. 41 figs. 23,5 cm)

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 263 p.
  • 商品コード 9783790813661

基本説明

This book presents a new strategic framework and the corresponding market research design which have already been tested successfully by a large empirical study at Munich airport.

Full Description

Driven by rapidly changing business environments and more demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage. In this context, new strategic frameworks and market research designs are needed that allow managers to synchronize the evolution of new offerings with changes in motivational patterns of consumers. This book presents a new strategic framework and the corresponding market research design which have already been tested successfully by a large empirical study at Munich airport. The framework has provided considerable input for new offering design and, therefore, the business redesign of organizations meeting future requirements of consumers.

Contents

The airport business and its environment.- Redefining the airport business.- Describing consumer motivation.- Potential non-enablers and motivators at the airport.- Empirical results.- Airport business redesign.- Conclusion.