基本説明
Contents: The phenomenon of the dot com crash/ Business models/ The challenge of new applications/ Mobile technology moves on/ Policy challenges.
Full Description
After the dramatic failures of the dot coms in 2000 and 2001, many observers were quick to report on the death of electronic commerce. Investor confidence sagged, stock prices of technology firms in nearly all of the related sectors suffered. In reality, the picture is not nearly as dismal as the press would have us believe. E-commerce is not dead, but it has moved beyond its overhyped beginning stage. This book is an effort to sort through the hype, providing a realistic assessment of the state of electronic commerce today, and the important areas of opportunity and challenge for tomorrow. The book sees all kind of developments where e-business is becoming an integral part of 'traditional' business processes, with special emphasis on practical and policy importance. E-commerce scholars from a number of disciplines and countries contribute to assess the impact of the dot com bust and the current state of e-commerce.
Contents
1: The phenomenon of the dot com crash.- Building new generation e-business: exploiting the opportunities of today.- B2C e-commerce: a frictionless market is not in sight — arguments, empirics and policy implications.- 2: Business models.- Looking beyond the dot corn bubble: exploring the form and function of business models in the electronic marketplace.- Business models and e-metrics, a state of the art.- Click and brick electronic commerce.- 3: The challenge of new applications.- Prosumers as service configurators — vision, status and future requirements.- Business-to-business electronic commerce: the convergence of relationships, networked supply chains and value webs.- 4: Mobile technology moves on.- Mobile commerce technologies and services: a SME user's perspective.- The development of location based services in mobile commerce.- Employing mobile communities for marketing consumer goods.- 5: Policy challenges.- E-commerce and Internet access in the European Union and the United States.- Privacy and regulation in a digital age.- Cities, electronic commerce, and local policies.
