Die Weltausstellung von 1851 und ihre Folgen; The Great Exhibition and its Legacy : Mit Beitr. in engl. Sprache (Prinz-Albert-Studien Bd.20) / Hrsg. v. Franz Bosbach, John Davis u. a.

Die Weltausstellung von 1851 und ihre Folgen; The Great Exhibition and its Legacy : Mit Beitr. in engl. Sprache (Prinz-Albert-Studien Bd.20) （Reprint 2012. 2002. 440 S. m. z. Tl. farb. Abb. auf Taf. 170 x 240 mm）

Die Weltausstellung von 1851 und ihre Folgen; The Great Exhibition and its Legacy : Mit Beitr. in engl. Sprache (Prinz-Albert-Studien Bd.20) （Reprint 2012. 2002. 440 S. m. z. Tl. farb. Abb. auf Taf. 170 x 240 mm）

Hrsg. v. Franz Bosbach, John Davis u. a.

DE GRUYTER SAUR（2002発売）

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ページ数 440 p.
商品コード 9783598214202

基本説明

Deals with the first international exhibition which took place in London 1851 and its legacy, and particularly with the question in how far it was possible to realise the original intentions.

Description

(Author portrait)
John Davis is a Practice Associate Professor of Marketing at Singapore Management University where he is also Director of the Centre for Marketing Excellence. He is the author of Measuring Marketing: 103Key Metrics Every Marketer Needs and Magic Numbers for Consumer Marketing, and is founder of Brand New View, a global consulting and training company.John teaches and consults with companies around the world, is a featured speaker at conferences, and is regularly sought by news media for his views on marketing, sales and branding. He has founded two award-winning companies and led marketing teams at Nike, Informix and Transamerica.He earned his MBA from Columbia University and his BA from Stanford University.