基本説明
Illustrated with the case of the Swiss pharmaceutical industry.
Full Description
The pharmaceutical industry is in a dire situation: R&D still produces no more drugs than 10 years ago, while costs have quadrupled in the meantime. Little advances have been made in innovation efficiency. Worse yet, drug development times are unacceptably long, possible drug development targets are waning, and national healthcare is tightening the cost squeeze. A predictable and efficient pipeline of drug candidates, coupled with a handful of blockbuster drugs, is considered the Holy Grail of pharmaceutical innovation. In this book, the authors develop a case for mastering pharmaceutical innovation focusing on three leading sources of future pharmaceutical competitiveness: new technologies and techniques, better pipeline management, and stronger integration of external innovation. Illustrated with plenty of real-life cases, this book tells you how to put the principles of leading pharmaceutical innovation into practice.
Contents
Innovation as a Key Success Factor in the Pharmaceutical Industry.- Pharmaceutical Innovation: The Case of Switzerland.- The Science and Technology Challenge: How to Find New Drugs.- The Pipeline Management Challenge: How to Shape the Innovation Flow.- The Outsourcing and Internationalization Challenge: How to Harness Outside Innovation.- Management Answers to Pharmaceutical R&D Challenges.- Future Directions and Trends.- Appendix.
