基本説明
Shows how banks should position themselves to improve their profitability and obtain a sustainable competitive advantage.
Description
(Short description)
Die europäische Bankenlandschaft, wie wir sie heute kennen, ist so nicht mehr wettbewerbsfähig. Neue Wettbewerber bedrohen die alteingesessenen Geldhäuser. Die Autoren beleuchten den heutigen Markt und untersuchen die Erfolgsfaktoren der Zukunft. Sie analysieren die heutige Wertschöpfungskette und entwerfen ein völlig neues Bild für die Zukunft. Wie sieht die Bank der Zukunft aus, was kann der Banker von heute von anderen Industrien lernen?
(Table of content)
From the contents:
Executive Summary - Introduction - The European Retail Banking Landscape in 2002 - The European Retail Banking Landscape in the Future - The Retail Banking Value Chain (Product Development - Quality is Not as "In" as You Think! / - Branding and Marketing - Do (Retail) Banks Really Have a Brand? / Sales - Do (Better) or Die (Slowly) / Transaction/Administration - Buy Rather Than Make! / Risk Management - No Worries for Future Retail Banks / Client Management - Only Better Client Know-How Can Increase Revenues / The Ideal Retail Bank of the Future)
Realistic Future Business Models and the Network of Specialized Companies (Model 1: The "Product Developers" - Companies Focusing on Product Development / Model 2: The "Distributors" - Retail Banks Focusing on the Customer Interface / Model 3: "The Administrators" - Companies Focusing on Infrastructure / Model 4: The "Client Specialists" - Retail Banks Focusing on Product Development and the Customer Interface / Model 5: "The Engineers" - Companies Focusing on Product Development and Transactions / Forming the Future Retail Banking Industry)
Transformation Strategies (Step I: Selection of a Realistic and Viable Business Model / Step II: Designing the Entire Operations Towards the Chosen Business Model / Step III: Implementing the Transformation / Key Success Factors for External Transformation / Key Success Factors for Internal Transformation)
Outlook Into The Future
Appendix: Products in Retail Banking - References - List of Exhibits - List of Case Studies and Examples - Acknowledgements
(Author portrait)
Andreas R. Dombret ist Co-Sprecher der Geschäftsführung von Rothschild Deutschland.Dr. Holger J. Kern ist Vice President der internationalen Strategieberatung Monitor Group und für die Financial Institutions Group in Europa verantwortlich.
