説得的記号：広告の記号論 Persuasive Signs (Approaches to Applied Semiotics Vol.4) （2002.）

説得的記号：広告の記号論<br>Persuasive Signs (Approaches to Applied Semiotics Vol.4) （2002.）

説得的記号：広告の記号論
Persuasive Signs (Approaches to Applied Semiotics Vol.4) （2002.）

Beasley, Ron/Danesi, Marcel

DE GRUYTER（2002発売）

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製本 Hardcover:ハードカバー版／ページ数 194 p.
言語 ENG
商品コード 9783110173413

基本説明

This book looks at the categories of advertising discourses from the standardpoint of semiotic analysis.

Description

(Author portrait)
Marcel Danesi is the author of many books on semiotic topics. He is Professor of Semiotics and Linguistics at the University of Toronto and Director of the Program in Semiotics and Communication Theory. Danesi has also been cross-appointed as a professor of education, having established a continuing studies mathematics program for students with difficulties in this subject.