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Full Description
Based on the real-life, practical experiences of a range of leading organisations and individuals, this engaging, thought-provoking book brings together ideas, insights, tools and techniques to help you meet the challenge of innovation. It is provided with case studies from Nortel, Unilever and Anglian Water amongst others. Combining powerful ideas with practical example, "The Alchemy of Innovation" is an inspiring and informative read - and an invaluable guide. This book will be of interest and use to senior managers, directors and leaders of innovation throughout the organisation. The Foreword is given by: James Dyson.
Contents
How to empower teams to invent without undermining corporate strategy. How to loosen managerial structures without sacrificing the identity of the organisation. How to foster creativity across the workforce. How to combine invention and marketing in a mutually reinforcing alliance.
