- ホーム
- > 洋書
Full Description
Planning, sales cycle, market research, market trends, pricing, customer service, direct marketing, needs versus wants, win/win, branding, e-commerce these and other essentials of sales and marketing are all included.The difference, is that the author has stripped away all of the usual jargon and presented the facts in a clear and meaningful way. "Ah, now I see" is likely to be your reaction. Perfect for business owners and those who see sales and marketing as vital but secondary to their principal role.