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Full Description
Discover the personal and professional benefits of effective media in this practical and concise guidebook. Have you ever seen yourself on television? Have you ever watched someone publicly lose their temper, or be hounded by an interviewer into saying something embarrassing? Have you ever heard someone complain of being misquoted? Dealing with the media can be extremely daunting and fraught with danger if you do not have a well-prepared approach. Some companies have lost millions of dollars because of poorly trained spokespeople and badly handled public relations. Some small businesses have been driven out of existence by bad press. The author asserts that it does not have to be like this. This shows you how to prepare your messages, deal with difficult interviewers and get your message across firmly and confidently. Many of the rules seem obvious once you know them, but the fact that so many people are flustered by media appearances is evidence of just how alien the experience is to most of us. Michael Brown draws on years of experience on both sides of the microphone to give you the tools you need to make media work for and not against you.
Contents
About the seriesAbout the bookAbout the authorChapter 1 Understanding the mediaChapter 2 Making the NewsChapter 3 Preparing for an authoritative interviewChapter 4 Conducting powerful interviewsChapter 5 WorksheetsAppendixAfterwordBibliographyIndex
