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Full Description
Franchising offers opportunities for both small and large businesses. For individuals it provides a way of getting into business, combining some of the advantages of being with an established enterprise while remaining your own boss. This book is a complete and practical guide to establishing and running a franchise business. This updated edition features four new chapters and discusses the current status of franchising in Australia.
Contents
Introduction1 Where did franchising begin and why does it work?2 The current state of franchising3 Just write me a blank cheque4 Questions to ask when buying a franchise5 The steps you will take in buying a franchise6 More questions that deserve answers7 Picking the winners8 Independent versus franchisee9 How to tell when a franchise system is in trouble10 The culture of caring11 Do you want to franchise your business?12 How to franchise your business13 Common misconceptions about franchising14 Expansion of franchising through conversion15 International expansion for Australian franchisors16 The franchisor-franchisee relationship17 The unhappy franchisee18 The controls19 The franchise agreement20 The legal picture21 Your bank and franchising22 Information sources on franchising23 Your next stepAppendix I: The Franchising Code of ConductAppendix II: Businesses for franchiseIndex
