The Rise and Fall of Marks & Spencer （Updated）

The Rise and Fall of Marks & Spencer （Updated）

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 284 p.
  • 言語 ENG
  • 商品コード 9781861974310
  • DDC分類 650

Full Description


Judi Bevan has won the WHSmith Book Award for the best business book of 2002. The Rise and Fall of Marks and Spencer is out now in paperback and has been completely updated with an entirely new chapter assessing the apparent recovery, the success of the new George Davies 'Per Una' range and the fresh approaches of a powerful new team at the top - Roger Holmes (Head of UK Retail), Yasmin Yusuf (Director of Women's Clothing), Steve Longdon (Women's Clothing) and Barry Stevenson (Director of UK Stores). All the main historical players are here too, from the Jewish founders who dominated the company for nearly a century through the brilliant, intimidating Richard Greenbury and hapless Peter Salsbury to the fearsome triumvirate - Luc Vandevelde, Roger Holmes and, of course, George Davies. In this gripping history of the rise and fall, and now slow revival of Marks and Spencer, the in-fighting, rampant corridor creeping, takeover attempts - you name it - are set down in stone with perfect accuracy.