中小企業の戦略的経営<br>Strategic Management : In Small and Medium Enterprises

個数：

中小企業の戦略的経営
Strategic Management : In Small and Medium Enterprises

  • 在庫がございません。海外の書籍取次会社を通じて出版社等からお取り寄せいたします。
    通常6～9週間ほどで発送の見込みですが、商品によってはさらに時間がかかることもございます。
    【重要ご説明事項】
    1. 納期遅延や、ご入手不能となる場合がございます。
    2. 複数冊ご注文の場合、分割発送となる場合がございます。
    3. 美品のご指定は承りかねます。
  • 【入荷遅延について】
    世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
    おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。
  • ◆画像の表紙や帯等は実物とは異なる場合があります。
  • ◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
    また、洋書販売価格は、ご注文確定時点での日本円価格となります。
    ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。
  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 512 p.
  • 言語 ENG
  • 商品コード 9781861529626
  • DDC分類 658.4012

基本説明

The authors discuss how SMEs should act for maximum competitive advantage and consider the 'gap' between ideal theory and practice.

Full Description

In most countries, statistics show that 99% of businesses are classified as �small businesses�. In the UK alone, 99.8% of businesses employ less than 250 staff and these companies contribute more than a half of the UK�s turnover. This new textbook goes where other strategic management texts have not and focuses on these small and medium size enterprises (SMEs), rather than focussing on large corporations and the actions of their CEOs.

The authors consider how managers of small firms perceive the processes associated with strategic management, what decisions and actions they adopt to ensure competitive advantage, how business strategies are formulated and implemented in SMEs, and what the strategic role of entrepreneurship within small businesses is. They also discuss how SMEs should act for maximum competitive advantage, and consider the �gap� between ideal theory and practice.

This unique textbook will be essential for students on Small Business, Entrepreneurship and Enterprise modules at undergraduate and Masters level, and will also be useful on core modules in Strategy, Business Policy and Strategic Management at all levels.

Contents

1. Introduction.
2. Strategic Management in Small Businesses.
3. The Competitive Environment Analysis.
4. Strategy Formulation.
5. Implementation of Strategy.
6. Strategic Control in Small Business.
7. Functional Strategies in Small Business.
8. Managing Strategic Change and Success.
9. Small Business and Globalization.
10. Conclusions and Implications.
Glossary.
References.
Index.