Full Description
Essential reading for diploma, degree and postgraduate taught-course students, this is an accessible and comprehensive guide to the process of completing projects, extended reports, dissertations and theses on business and management topics. Combining an extensive review of basic research methods and techniques with guidelines on the management of the dissertation writing process, the authors cover issues from the selection of topics to the research, preparation, structuring and presentation of a dissertation.
Contents
1. Introduction.
PART 1: GETTING STARTED.
2. What is Research For and What Does it Involve?
3. Thinking About Doing: Choosing a Topic.
4. Choosing a Research Method.
5. Describing Research Objectives Through Mapping Sentences.
6. The Uses of Classification Systems and Typologies.
7. Managing the Research Process: A Basic Framework.
PART 2: KEY QUALITATIVE RESEARCH METHODS 8. Sampling - Choosing Your Subjects.
9. Questionnaire Design.
10. Quality and Quantity: Some Miscellaneous Methods.
11. Measuring Attitudes.
12. How to Interview.
13. So Just What is Ethnography?
PART 3: KEY STATISTICAL AND QUANTITATIVE TECHNIQUES.
14. An Introduction to Statistical Terms and Concepts.
15. The Concept of Probability Theory.
16. Descriptive Statistics.
17. Statistical Tests.
18. Measures of Association.
PART 4: WRITING THE DISSERTATION.
19. Key Techniques in Writing Up Your Dissertation.
20. The Oral Presentation of Dissertation Findings.
Appendix - Statistical Tables.
Index.
