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基本説明
The book covers both the economics and managerial aspects from a European and International perspective, not from a parochial US standpoint.
Full Description
This text takes the student through the entire syllabus of a standard International Business or Management course. The book covers both the economic and managerial aspects of the subject. The first half concentrates on the traditional economic concerns: international economics and world trade; the International Monetary System; theory of the MNE; and foreign direct investment. The second half covers the cultural, organizational and operational issues needed to demonstrate how management works in the global economy. In addition, the text focuses on specific functional areas of business - strategy, HRM, international marketing, financial management and accounting and international production/operations management.
Contents
Theories of trade; protection; international monetary factors; geographical factors; technological factors; cultural factors; institutional and governmental factors; multinational enterprises; direct foreign investment; methods of conducting international business activities; assessing environments; international strategic management; organizational design; international marketing; international financial management; international accounting; international operations management; international human resource management.
