基本説明
This new, expanded edition reflects the renewed interest in fostering partnerships with the growing businesses in Europe - from the Baltics to the Balkans, from the Low Countries to the Latins.
Full Description
Praised by Business Week as 'invaluable political and psychological profiles of each nationality...a wonderfully entertaining view of others as well a ourselves' and named a Financial Times Business Book of the Year, Mind Your Manners has become a 50,000-copy bestseller and the standard guide to European business cultures for over a decade.
Now in a fully expanded and updated third edition, this practical guide contains a further fifteen country chapters including all the additional countries - from the Baltics to the Balkans - becoming a members of the European Union, the world's biggest global market.
This major new edition comprehensively covers no fewer than thirty-three different business cultures including non-EU Norway, Switzerland, Russia and America.
