Internal Communications (Thorogood Professional Insights Series) （SPI）

Internal Communications (Thorogood Professional Insights Series) （SPI）

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 150 p.
  • 言語 ENG
  • 商品コード 9781854181497
  • DDC分類 651

Full Description


Lobbying is an art form, rather than a science, so there is inevitably an element of judgement in what line to take. The best lobbying is always based on accurate, up-to-date information and on a well-argued case, founded on credible evidence, and delivered to the right audiences in the right tone of voice at the right time. Sounds simple, but it isn't. This new Special Report shows you how.

Contents

1 An introduction to lobbying; 2 How to lobby; 3 Involving the media - the case for and the case against; 4 Whitehall and Westminster; 5 The Downing Street press office, the lobby and the national media; 6 Scotland, Wales and Northern Ireland; 7 The European Union and the Brussels Press Corps; 8 Mergers and acquisitions; 9 The Internet; 10 How to work with journalists.