基本説明
A practical, and reliable physician's handbook on the proper and effective business management of a modern medical practice, including marketing, streamlining overhead, developing a competitive advantage, understanding corporate finance.
Full Description
This is a practical, comprehensive and reliable physician's handbook on the proper and effective business management of a modern medical practice, including marketing, streamlining overhead, developing a competitive advantage, understanding corporate finance, contract negotiating, employment law, and every other essential element of a successful medical practice. The 15 main chapters also explain leadership and motivation in a physician's office, applied law, the business plan, strategic management, the theory of constraints applied to an internal medicine practice, office management from the physician's perspective, operating strategies for a medical office from a CPA's perspective, customer service, computers and the Internet, and the all-important business of coding documentation and compliance.
Contents
Introductionmotivate people. Applied law for the non-attorney. Not a plan without a business plan. Re-engineering your practice. Strategic management. Theory of constraints: application to an internal medicine practice. Strategies of office management: perspectives of a physician. Operating strategies for the business manager: perspective of a CPA. Customer service excellence: how to make patients "raving fans." Marketing your practice: ethically, effectively and economically. Computers for an office setting: management information systems and the Internet from a clinician's perspective. Coding documentation and compliance. Fundamentals of finance in a practice. Glossary. Appendices: Elements of employee handbook. Managed care. Index.
