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Full Description
Rollercoaster is a fast-paced and compelling business narrative that chronicles one of the most dramatic periods in business history. It is the story of Chris Gent and Vodafone.
Loved by the City as a brilliant dealmaker, Gent himself is often described by those who know him as affable and self-effacing. Yet he has somehow fostered a deeply engrained culture of ruthless ambition in those who run Vodafone in his name. But as the telecommunications sector has imploded, Vodafone has been swept along by bad news amongst accusations of poor acquisitions, over-investment and "fat cat" payouts for Gent himself. Trevor Merriden charts the dramatic rise of Gent and Vodafone and assesses the underlying forces driving the man and the company. He examines the turbulent recent history, of Gent's resignation, and asks searching questions about the future of the company.
Contents
Acknowledgements. Introduction.
PART ONE: On The Up.
CHAPTER ONE: Here come the Buccaneers.
CHAPTER TWO: Shy Sam and Curious Klaus.
CHAPTER THREE: The impossible dream.
CHAPTER FOUR: Blood and Betrayal.
PART TWO: Life On Top Of The Rollercoaster .
CHAPTER FIVE: Red devils and prancing horses.
CHAPTER SIX: Trouble in Vodaville.
PART THREE: A Whiteknuckle Ride.
CHAPTER SEVEN: From Powerhouse to Penny Shore.
CHAPTER EIGHT: The trouble with money.
PART FOUR: Now You See Him, Now You Don't.
CHAPTER NINE: Back in fashion.
CHAPTER TEN: Now you see him, now you don't.
