In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters （2003. XII, 252 p. w. num. ill. 23,5 cm）

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters （2003. XII, 252 p. w. num. ill. 23,5 cm）

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  • 製本 Hardcover:ハードカバー版／ページ数 256 p.
  • 商品コード 9781590591048

基本説明

Offers unique insights into the avoidable mistakes made by some of the country's largest and best known high tech companies as well as succinct, to-the-point advice on how companies can avoid acting stupidly.