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Full Description
Every organization has its origins in entrepreneurship. As companies grow, the roots of their success are often forgotten, leaving behind a creative vacuum. In tomorrow's business world, such companies will fail. Success will be snatched away by faster, more energetic companies. Corporate leaders of today must find the means to steer their organizations away from being what the author terms as bureaucratic and slow-thinking worriers, to becoming creative and fast-thinking warriors, while maintaining effective managerial structures. This title aims to provide all the steps to achieve this, including original concepts such as: moving from outdated empowerment to effective copowerment; the one percent solution designed to generate innovation and spot opportunities; and recruiting corporate ambassadors from your staff and your customers.
Contents
PART ONE: WARRIORS v. WORRIERS 1 Recreating the Spirit of Entrepreneurship Why Entrepreneurial Organizations? Credo and Spirit v. Re-engineering Cultivating the Basics Harnessing the Pioneering Spirit Redefining Management Defining Entrepreneurship 2 Evolving Employeeship to Entrepreneurship Making a Strategic Decision The Six Core Characteristics Applying the Essential O.I.L.S. of Entrepreneurship Waiting for the Tide to Turn The Student Entrepreneurial Leader PART TWO: PASSION v. PENSION 3 The Real P.R.I.N.C.I.P.L.E.S. of Entrepreneurial Leadership PURPOSEFUL: the real objectives RESPONSIBLE: the real accountabilities INTEGRITY: the real values NONCONFORMITY: the real creativities COURAGEOUS: the real strengths INTUITIVE: the real decisions PATIENCE: the real relationships LISTEN: the real markets ENTHUSIASM: the real communications SERVICE: the real actions 4 The Right P.R.A.C.T.I.C.E.S. of Entrepreneurial Leadership The right: PEOPLE The right: ROLE The right: ATTITUDE The right: COMMUNICATION The right: TEAMWORK The right: INNOVATION The right: CUSTOMER The right: ENERGY The right: SUPPORT PART THREE: SERVICE v. STRUCTURE 5 Creating an Entrepreneurial People Culture Copowerment Establishing Entrepreneurial Leadership Learning Sponsoring Entrepreneurial Initiatives OILing Decentralised Entrepreneurial Units Driving Entrepreneurial Venture Teams Rewarding Entrepreneurial Behavior 6 Creating an Entrepreneurial Customer Ethos Clarifying the Customer and Market Serving Profitably Beyond the Brief Motivating Ambassadorial Alliances Building Champion Synergy Duplicating and Following Through 7 Creating Entrepreneurial Opportunities Reviewing How We Go to Market Applying The One-Percent Solution Building an Entrepreneurial Network Maintaining Entrepreneurial Purpose Leading the Challenge
