The Soul of the New Consumer : The Attitudes, Behaviors, and Preferences of e-Customers

  • ポイントキャンペーン

The Soul of the New Consumer : The Attitudes, Behaviors, and Preferences of e-Customers

  • ただいまウェブストアではご注文を受け付けておりません。 ⇒古書を探す
  • 製本 Hardcover:ハードカバー版/ページ数 307 p.
  • 言語 ENG
  • 商品コード 9781581150667
  • DDC分類 658.834

基本説明

A current portrayal of e-business and the characteristics and expectations of online customers.

Full Description

Based on in-depth analyses of thousands of e-commerce contacts, the authors of this book lead executives, managers and entrepreneurs through the Web business revolution and empower them with strategies for succeeding in today's electronic marketplace.