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Full Description
Written for technology professionals and business managers/owners alike, this is a comprehensive overview of the key legal and economic issues that affect rights of access and use for intellectual property and knowledge assets, with special emphasis on computer software, Internet content, and digital media. It addresses the management of both traditional intellectual property and the broader set of knowledge assets in a single resource. The author seeks to present these subjects in a style designed for a wide range of practitioners who are not intellectual property or knowledge management specialists, and he approaches the challenge of managing these assets from a multidisciplinary perspective.
Contents
Introduction: Overview of Intellectual Property and Knowledge Assets. Traditional Software Protection Strategies. Open Source: An Alternative Model. Trademark Protection Online. Protecting "Look and Feel" of Online Content. Managing Digital Media. The Challenge of Peer-to-Peer and Distributed Computing. Property Law & Commercial Transactions Law Applied to Digital Content. Controls on Technology Development and Transfer. Valuing and Managing Knowledge Assets. Principles for Managing Intellectual Property and Knowledge Assets.