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Full Description
The author examines the slow pace of competitive development in the US telecommunications industry and the lack of risk-taking to provide consumers with a better service. The author also considers the situation in other developed countries.
Contents
Map of the market; today's telecommunications landscape; competitive successes; blunders in the competitive market; rewriting the rules for success; strategic decisions; strategies for success; business modelling; core competencies; organizational strategies; competitive parity; distribution strategies; pricing; best in-class performance; customer service; technology management; business expansion; cost leadership; funding strategies.