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基本説明
International in scope, with some 600 entries. Includes surveys of leading agencies, major advertisers and famous campaigns. Produced under the auspices of the Museum of Broadcast Communications.
Full Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.
Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia ofAdvertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Contents
Selected Entries Include: * Absolut Vodka * British Airways* Censorship by Advertisers * Children: Targets of Advertising * Demographics * Eastman Kodak Company * Feminism, Impact of * Fuller & Smith & Ross, Inc. * Government Regulation * History: Pre-19th Century * Infomercial * Japan * Kraft Foods, Inc. * Logo * Music and Jingles * Negative Advertising * Outdoor Advertising * Package Design * Radio * Sex in Advertising * Typography * Volkswagen * Xerox Corporation * Yahoo! * And many more.