- ホーム
- > 洋書
- > 英文書
- > Business / Economics
基本説明
New in paperback. Hardcover was published in 2001.
Full Description
This title identifies attention management as the new critical competency for 21st century business. This is a landmark book for every manager who wants to learn how to earn and spend the new currency of business argues that unless companies learn to effectively capture, manage, and keep attention - both internally and out in the marketplace - they'll fall hopelessly behind in our information-flooded world. It is based on an exclusive global research study, with examples from a range of companies. It provides a revolutionary four-part model for managing attention in all areas of business. It presents a multidisciplinary approach to the topic of 'attention,' incorporating economics, psychology, and technology. It appeals to readers not only as representatives of an organization, but as individuals.
Contents
Preface 1. A New Perspective on Business: Welcome to the Attention Economy 2. Attention, the Story So Far: What Attention Is and Isn't 3. Doing a Number on You: The Measurement of Attention 4. From Amoebas to Apes: The Psychobiology of Attention 5. Luddites Beware: Attention Technologies 6. The Hidden Persuaders: Lessons fron the Attention Industries 7. Eyeballs and Cyber Malls: E-Commerce and Attention 8. Command Performance: Leadership and Attention 9. Focused Choices and Global Resources: Strategy and Attention 10. Off the Org Chart: Organizational Structure and Attention 11. "You've Got (Lots and Lots of) Mail": Managing Information, Knowledge, and Attention 12. From Myopia to Utopia: The Future of the Attention Economy Notes Index About the Authors
