The Success Case Method : Find Out Quickly What's Working and What's Not

The Success Case Method : Find Out Quickly What's Working and What's Not

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 192 p.
  • 言語 ENG
  • 商品コード 9781576751855
  • DDC分類 658.00722

基本説明

A breakthrough evaluation technique proven effective in organizations ranging from Ford Motor to Gap International, Compaq, American Express, and the World Bank.

Full Description


The Success Case Method (SCM) offers a simple, carefully crafted way of determining how well a new organizational initiative is working. Already shown to be effective in dozens of organizations, SCM is based on five steps: focusing and planning the study; clearly defining what outcomes will be considered "success"; identifying success cases; conducting interviews to learn exactly how success was achieved; and communicating results throughout the organization.