How to Conduct Behavioral Research over the Internet : A Beginner's Guide to Html and Cgi/Perl (Methodology in the Social Sciences)

How to Conduct Behavioral Research over the Internet : A Beginner's Guide to Html and Cgi/Perl (Methodology in the Social Sciences)

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 266 p.
  • 言語 ENG
  • 商品コード 9781572309975
  • DDC分類 150.2854678

Full Description


Requiring no prior knowledge of programming or web site design, this easy-to-follow, step-by-step guide helps professionals as well as students create interactive behavioral research instruments online. With this volume, anyone can learn to write programs in HTML and CGI/Perl that will enable them to take full advantage of all the benefits of Internet-based data collection: the ability to effortlessly manipulate visual and narrative content, randomize the presentation order of stimuli, and provide customized assessments and feedback for research participants. Including extensive examples throughout, the book explains everything from how to obtain access to a web server to mastering HTML coding, processing data with CGI/Perl, and importing data files into popular statistical packages. While the examples are from psychology, the technical skills the book provides can be adapted to other fields that make use of behavioral research.

Contents

Introduction. Getting StartedServer. HTML: How to Make a Web Page from Scratch. HTML Forms: Collecting Research Data from Participants via the Internet. An Introduction to CGI Scripting: Using Perl to Automatically Save Response Data to a File. Providing Customized Feedback to Research Participants. Randomizing the Order of Stimuli. Random Assignment of Participants to Conditions. Using Multiple Web Pages in Research: Carrying Responses Forward from One Page to the Next. Using Conditional Branching Structures: An Example of 'Skip Patterns' in Survey Research. Advanced Feedback: Summarizing Data with Bar Graphs and Two-Dimensional Plots. Tracking Participants over Multiple Sessions: PINs, Passwords, and Completion Menus. Measuring Reaction Times. Additional Applications of Perl: Discussion Forums and Scored Tests. Wrapping It Up: Server Maintenance, Ethics, Security, Sampling.