Full Description
Marc Kramer became a consultant because, like many, he found more security in running his own consultancy than in counting on his employer to stay in business. There is safety in numbers, says Kramer. A successful consultant does not take on one or two clients: he or she takes on five to ten clients, which spreads one's risk. Kramer's book is an inside -the-building look at the world of the consultant. Its insightful chapters outline the road to success: developing a business plan selecting professional advisors, online marketing, finding clients, making successful sales calls, keeping records, developing killer proposals, building a staff, partnerships and much more.
