Full Description
A systematic examination of Chinese communication scholarship and comprehensive critique of its theories and methodologies are long overdue, and in this new collection of essays by a multicultural group of scholars, both aims are achieved. Focusing on such relatively new fields as Chinese health communication and Chinese communication on the internet, the volume addresses key questions about the state and the future of its field. Both challenging and complementing the Western views of communication, it advances theories of cultural and intercultural communication while at the same time broadening our understanding of the relevance of Chinese communication studies to communication studies overall, and the ways in which this subdiscipline points the way toward a new and more complicated future.
The essayists, whose origins include the United States, Taiwan, Hong Kong, and China, bring their many perspectives to bear on what is the most comprehensive and inclusive review of Chinese communication research literature published in English. Of great benefit to Western and Eastern communication theorists, philosophers of social science, and Asian studies scholars, Chinese Communication Theory and Research is an invaluable guide to an increasingly complex and significant field of study.
Contents
Introduction: The Significance of Chinese Communication Theory and Research in a Globalized World by Wenshan Jia The State of the Field Communication Studies in China: State of the Art by Zhenbin Sun Intercultural/Interpersonal Communication Research in China: A Preliminary Review by Ge Gao and Xiaosui Xiao Chinese Communication Theory and Research: A Tier-Based Perspective by John H. Powers Meta-Thoeretical Critique A Critical Examination of the Eurocentric Representation of Chinese Communication by Rueyling Chuang and Claudia L. Hale Masculinity Index and Communication Style: An East Asian View by John C. Hwang Theory and Research in Context Comparative Studies of Chinese and Western Rhetorics: Reflections and Challenges by Xing Lu "Assimilation of Western Learning": An Overlooked Area of Intercultural Communication by Xiaosui Xiao Research on Chinese Communication Campaigns: A Historical Review by Jianglong Wang Balancing Ideals and Interests: Toward a Chinese Perspective of Development Communication by Yanru Chen Theory and Research in Context Chinese Health Communication in the Old and New Millennia by Mei-ling Wang What We Still Need to Know About Chinese Negotiation by Deborah A. Cai and Leah Waks Advertising with Chinese Characteristics: The Development of Advertising in China, 1979-1999 by Zhihong Gao Challenges of Globalization The Interface Between Culture and Technology in Chinese Communication by Ringo Ma Computer-Mediated Communication: Internet Development and New Challenges in China by James Jinguo Shen The Essential Role of Chinese as the World's Leading Logographic Writing System in Global Communication by Virginia Mansfield-Richardson Problems and Prospects of Chinese Communication Study by Guo-Ming Chen Author Index Subject Index
