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基本説明
Sullivan contends that by creating conditions for opposition, globalization may be dooming itself. This book details the adaptations that corporations need to implement to safeguard their roles in the future.
Full Description
Paradigms are shifting. The capitalist market model, or extended order, whose globalization forces support the business methods of multinational corporations, is giving way to the Global Village model—one of justice, virtue, stability, and national sovereignty. Sullivan contends that by creating conditions for opposition, globalization may be dooming itself. Here he explains the shifting paradigm and considers its likely impact on corporate conduct.
Companies ignoring the growing chorus of discontent with globalization do so at their peril. But those who adapt to new realities will not merely survive—they will prosper. This book details the adaptations that corporations need to implement to safeguard their roles in the future:
• Corporate governance bodies will increasingly include NGO representatives and employees.
• Justice, stability, virtue, and national cultural identity will become corporate goals, alongside the profit motive.
• Customer relationships will become enriched by mutual obligations and trust.
• Risky global corporate strategies will have less appeal than more stable avenues of action.
• Employee relations will increasingly take into account workers' growing desire for meaningful labor whose rewards entail more than financial remuneration.
• Managers will become more like public servants and less like independent agents.
The persistence of these trends—accelerated by the growing power of the Internet to bring far-flung activists together in pursuit of common goals—threatens the existing order as never before.
Contents
Introduction The Challenges of Globalization Pointing the Way: 1900 to 2100 The Market Model Falters The Challenge of Justice: "We Want What's Fair" The Way of Order: "We Want Stability" The Return to Virtue: "We Want What's Right and Good" The Challenge of Sovereignty and Identity: "We Want What's Ours" Work and Workers in the 20th Century Work and Workers in the 21st Century The Internet: Global Village or Mass Society The Internet and E-Commerce; From Markets to Marketoids The Multinationals: Facing Up to the Challenges Globalization in the 21st Century
