Full Description
This text provides the foundation for a wide range of careers in the fashion business. Incorporating the experience of the author and her five earlier editions of Fashion Merchandising: An Introduction, this book covers product development, home fashions, retailing strategies, and examines how communication trends and technological advances impact the fashion world.
Contents
* The Changing World of Fashion * The Primary LevelFashion * The Secondary Level: The Producers of Apparel * The Secondary Level: The Other Producers * The Retail Level: The Markets for Fashion * The Focus and Then and Now sections * Fashion Focus sections highlight pertinent people, organizations, and companies * Then and Now elements discuss past fashion influences in relation to todays style-setting individuals and products * Each unit features key designers from the 1960s through the present day OTHER TEXT FEATURES * Trade Talk, For Review, and For Discussion activities that promote student learning * Exploring Careers assignments that discuss available fashion-related careers * Profiles of 100 influential designers, an updated and expanded glossary of industry terms, and a list of Internet resources that help prepare readers for their roles in the fashion business
