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Full Description
Apparel Merchandisingto apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry covering mens tailored clothing, mens and womens sportswear and activewear and childrens wear, in both domestic and international markets. This text follows the evolution of the merchandising function with emphasis on production efficiency. This entails a focus on product development and the philosophies and perspectives of industry executives. The authors capture the interface of merchandising with the marketing and manufacturing departments and the way these functions integrate in an effective team concept.
Contents
* MerchandisingApparel Industry - Modern Merchandising * Merchandising: The Planning - Market Knowledge - Planning and Control * Merchandising: The Execution - Line Development: Principles and Technologies - Line Development: The Process - Costing and Pricing Strategies - Quality - Supply Chain Management - Sourcing Strategies - The Sourcing Process * Merchandising: The Future - Future Direction TEXT FEATURES * Management philosophies, business strategies and technical problem-solving skills * A profile of the 'ideal' merchandiser * Interviews with prominent apparel industry executives * Opinions regarding market research, developing a line plan, adopting styles, forecasting, pricing, sourcing, quick response and computer applications * Assignments for implementing chapter principlesand stimulating critical thinking ** Instructor's Guide includes course syllabus, answers to discussion questions and activities and project ideas *** Powerpoint (R) Presentation, developed by CVK Engineering, includes more than 200 slides that illustrate key concepts from the book and provide the basis for classroom lectures and discussion for each chapter. It is compatible with PC and MAC platforms.
