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基本説明
Illustrating retailing principles and organization of the retail industry.
Full Description
The second edition of this best-selling, comprehensive text has been updated to contain the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management of retail inventories, the text covers topics relevant to future buyers and store-management personnel. The material is presented within the context of a contemporary retail environment.
Contents
The Structure of the Retail Industry -Retail Merchandising -Retailing Formats -Retail Locations -Retail Growth and Expansion -Communicating with Consumers The Development and Distribution of Consumer Products -Fashion Merchandising -Brands and Private Labels -Merchandise Resources The Financial Aspects of Merchandising -Measures of Productivity -Merchandising Accounting -Inventory Valuation Pricing, Planning, and Purchasing Retail Inventories -Retail Pricing -Planning Sales and Inventory -Purchase Terms Merchandise Control and Presentation -Merchandising Controls and Report Analysis TEXT FEATURES * New visuals illustrating retailing principles and organisation of the retail industry * Extensive coverage of Internet retailing and international merchandising * Updated examples, tables, analysis of retail sales figures and list of retail organisations * More detailed explanation of mathematical concepts * New section on vendor-sponsored store merchandising programmes and expanded store fixtures section * Contemporary company profiles on retailers ** Instructor's Guide by Patricia Mink Rath of the International Academy of Design and Technology, Chicago. Includes chapter teaching tips, suggestions for individual and team projects, references, case studies and answers to end-of-chapter discussion questions and problems *** PowerPoint (R) Presentation by Patricia Mink Rath of the International Academy of Design and Technology, Chicago. Slides provide the basis for a chapter-by-chapter lecture outline that helps you to present concepts and materials. The presentation is available on CD-ROM; compatible with PC and MAC platforms.
