戦間期アメリカのモダニズム市場調査<br>Marketing Modernism between the Two World Wars (Studies in Print Culture)

戦間期アメリカのモダニズム市場調査
Marketing Modernism between the Two World Wars (Studies in Print Culture)

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  • 製本 Hardcover:ハードカバー版／ページ数 288 p.
  • 言語 ENG
  • 商品コード 9781558493766
  • DDC分類 070.509730904

基本説明

Shows How American publishers worked to build a wider audience for modernt litetature.

Full Description


Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which highbrow works of fiction were packaged, promoted, and sold to a mainstream American readership.