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Full Description
"WebMining for Profitability" provides a central reference to the components, issues, techniques and technologies for aggregating, enhancing, mining, and leveraging web data for personalization and profitability. This is the only book that provides guidance for categorizing the dozens of personalization products and services in the market or assessing their effectiveness. The book has a companion website that will be continuously updated. The site will enable readers to chat, mail sections to colleagues, and register for a newsletter on new profitability products, services, upgrades, announcements, and profitability case studies. This is a powerful manual for e-businesses on how to achieve profitability by leveraging web analytic tools, techniques, services, and strategies. It appeals to anyone faced with the daunting task of selecting the right personalization product or service. It provides insight into building sticky and profitable web sites. Author has provided data mining consulting services to Fortune 100 corporations.
Contents
Marketing Technology; Web Data Components; Offline Demographics; Log Analyzers and Packet Sniffers; Collaborative Filtering Software; Data Mining Suites; Webhouses; Ad Networks; E-mail Management Systems; E-commerce Suites; Electronic Customer Relationship Management Systems (eCRMs); Application Service Providers (ASPs); Personalization, Profitability and Privacy; A Personalization Case Study
