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基本説明
Contains a comprehensive examination of trust in society and in business relationships and how this is critical for business success.
Full Description
Trust is seemingly in decline in contemporary society, yet its significance and value is undiminished. Numerous scandals afflicting business and politics, the growth of spin and a loss of faith in leaders as people with strong values have all eroded levels of trust. As trust becomes a scarcer commodity, those people and organizations that possess it have a distinct advantage. Trust matters - in fact, it is essential for: · Organizational Success and Profitability · Winning and Retaining Customers · Effective Leadership · Innovation and Creativity · Motivating and Energising People · Managing Risk · Personal Satisfaction, Fulfilment and Success This book is about trust: What can be achieved when it's present, what can happen when it's not and how to develop it.
Contents
Preface Building Bridges or Walls? The Power of Trust The Cost of Lost Trust The Great Destroyers of Trust How Leaders Build Trust Trust Matters in Business Building Customer Trust Trust in Times of Change Building a Culture of Trust Measuring Trust Attitudes to Trust Final Word: The Basic Laws of Trust Appendix: Trust Survey