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基本説明
It addresses current trends influencing competition including globalisation, market structure, technology and demographics and how these will impact upon companies and their organisation, business opportunities, revenue streams, branding and customer behaviour.
Full Description
This book arises from an event on the future of banking which included leading figures in the industry. It addresses current trends influencing competition including globalization, market structure, technology and demographics and how these will impact upon companies and their organization, business opportunities, revenue streams, branding and customer behaviour. It will also show banks how to develop strategic initiatives for future competition. This will represent essential thinking for the banking and financial services industry.
Contents
PART I: GETTING THERE: SENSING THE MARKET AND IDENTIFYING THE COMPETITIVE PROBLEM The Future of Money, Payments and Value Exchange Globalization, Mergers and Acquisitions The Advance of Technology Social Factors and Demographics PART II: BEING THERE: WHAT DO THESE FACTORS MEAN FOR YOUR FIRM Organization, Business Processes and Skills Rethinking Lines of Business Developing Revenue Opportunities and Fee Income Branding, Channels and Customer Behaviour PART III: COMPETING THERE: DEVELOPING STRATEGIC INITIATIVES Innovating New Products and Technology Becoming Customer Intimate Operational Customer Excellence Smart Sourcing and Engaging Partners