Full Description
This text provides an analytical introduction to professional writing for different media. It covers topics from management, journalism to public relations. By using both theory and practice in an accessible way, this book assists students and professionals to communicate effectively in different written formats. The book covers a broad range of areas of concern for writers, from sentence structure to final delivery copy. It is a compact, comprehensive and up to date guide for professional writing, offering valuable tips for both print and electronic media.
Contents
Overview - Setting the Stage for Writing - Analyzing and Managing Information - Object Reasoning - Choosing Style and Presentation - Constructing Sentences - Distributing Information: Paragraphs and Sections - Writing Complete Documents: Reports, Letters, Memos and Email - Promoting: Business Journalism and Advertising - Writing for the Digital Media - Applying for Jobs - References - Bibliography - -
