Selling Destinations : Geography for the Travel Professional （4TH）

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Selling Destinations : Geography for the Travel Professional （4TH）

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 543 p.
  • 言語 ENG
  • 商品コード 9781401819828
  • DDC分類 910.2491

Full Description

Selling Destinations is the resource no student or travel professional from any sector of the industry will want to do without. The author's sales-geography philosophy is supported by essential information on major tourist destinations around the world, as well as lesser-known hot spots. The author uses more than 300 maps, graphs and other visual aids to give the reader a wealth of information about location selection, modes of travel to and around the desired area, climate, cultural patterns, lodging options, day trips, attractions and allied destinations. Each chapter closes with a map activity testing knowledge of geographic locations and their attractions, a case study to apply the knowledge learned to hypothetical travelers and a creative activity that challenges the reader to find an innovative solution to a hypothetical situation.

Contents

PART I: BASIC INGREDIENTS: GEOGRAPHY AND HOW TO SELL IT. PART II: NORTH AMERICA: CHARM OF THE FAMILIAR. Chapter 1: New England: The Cradle of Charm. Chapter 2: New York and New Jersey: Broadway and Boardwalk. Chapter 3: Pennsylvania, Maryland, Virginia and Washington, D.C.: The Mid-Atlantic Medley. Chapter 4: Florida: Where the Mouse Roars. Chapter 5: California and Arizona: Glamour and Grandeur. Chapter 6: Canada and Alaska: The Great White North. Chapter 7: Hawaii: Paradise Found. Chapter 8: North American Potpourri (East). Chapter 9: North American Potpourri (West). PART III: LATIN AMERICA AND THE CARIBBEAN: RHYTHMS OF CULTURE. Chapter 10: Mexico: Tropical Fiesta. Chapter 11: The Caribbean: A Sea of Nations. Chapter 12: Brazil: Where Everything Sizzles. Chapter 13: Latin American Potpourri. Part IV: Europe: Continental Flair. Chapter 14: Great Britain and Ireland: Foreign, Yet Familiar. Chapter 15: France: The Movable Feast. Chapter 16: Italy: Pisa and Pizza. Chapter 17: Spain and Portugal: Everything Under the Sun. Chapter 18: Germany: Romantic Roads. Chapter 19: Greece and Turkey: An Odyssey of Culture. Chapter 20: European Potpourri. Part V: Africa and the Middle East: Savannahs and Sand. Chapter 21: Egypt: Riddles in the Sand. Chapter 22: Israel, Palestine and Jordan: The Holy Lands. Chapter 23: Kenya and Tanzania: The Lion Sleeps Tonight. Chapter 24: African and Middle Eastern Potpourri. PART VI: ASIA AND THE PACIFIC: RIM OF MYSTERY. Chapter 25: Australia and New Zealand: Where Things are Jumping. Chapter 26: The Pacific: Fantasy Islands. Chapter 27: Japan: Pearl of the Orient. Chapter 28: Singapore and Thailand: Crossroads of Asia. Chapter 29: China: Of Red and Gold. Chapter 30: Asia and the Pacific Potpourri. Appendix A: Average Length of Stay---Leisure Travelers. Appendix B: Research Resources. Appendix C: Destination-Related Feature Films. Index.