EuroDiversity

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EuroDiversity

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 384 p.
  • 言語 ENG
  • 商品コード 9780877193814
  • DDC分類 658.049

Full Description

How has cultural diversity affected the business climate of the growing European Union? What are European institutions and enterprises doing to manage it? In 'EuroDiversity,' Dr. Simons gathers issue-centered perspectives on how Europe's entwined past, present, and future have made it the most strikingly diverse part of the world and what this means for doing business there. 'EuroDiversity' provides:
* Insights into Europe's cultural challenges of globalization, diversity dilemmas, and opportunities
* Case studies, best practices, and resources for finding the common ground and developing the competence needed to succeed

'EuroDiversity' addresses how cultural diversity affects the business climate of the growing European Union and describes what European institutions and successful organizations are doing to manage it. The book's multinational team of authors gives us issue-centered perspectives on how Europe's entwined past, present and future have made it the most strikingly diverse part of the world and what this means for doing business there. They address Europe's cultural challenges of globalization and provide abundant insights into diversity dilemmas and opportunities. They point to the best practices and resources that will assist both European enterprises and those actively present in or trading with Europe to find the cultural common ground and competence they need to succeed.

Contributors: Arjen Bos, Marie-Thérèse Claes, Ph.D., Elena A. A. Garcea, Ph.D., Nigel Holden, Ph.D., Michael Stuber

Contents

Chapter 1 Patchwork, George F. Simons; Chapter 2 The Legacy of the Past, Elena A. A. Garcea; Chapter 3 Current Cultural Crises, Fears, Fantasies, and Foreseeable Futures, Elena A. A. Garcea; Chapter 4 Managing Diversity to Create Marketable Value Added from Difference, Elena A. A. Garcea; Chapter 5 Europe Online, George F. Simons; Chapter 6 Corporate Best Practice, Michael Stuber; Chapter 7 The Cross-Cultural Transfer of Best Practices, Nigel Holden; Chapter 8 Sustainable Entrepreneurship in a Changing Europe, Arjen Bos; Chapter 9 Equal Opportunities for Women and Men in the European Union, Marie-Thérèse Claes; Chapter 10 Who Is the European? Prognosis and Recommendations, George F. Simons;