Destination Benchmarking : Concepts, Practices and Operations

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Destination Benchmarking : Concepts, Practices and Operations

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  • 製本 Hardcover:ハードカバー版／ページ数 240 p.
  • 言語 ENG
  • 商品コード 9780851997452
  • DDC分類 330

基本説明

Involves all elements such as transport services, airport services, accommodation, leisure and sport, etc.

Full Description

Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.

Contents

Chapter One: Overview of Benchmarking Theory 1.1: Overview of Benchmarking Theory 1.2: Overview of Performance Measurement Theory Chapter Two: Evaluating Benchmarking Studies in Tourism 2.1: Overview of Benchmarking Studies in Tourism 2.2: Limitations of Past Benchmarking Research in Tourism Chapter Three: Towards Destination Benchmarking 3.1: Major Characteristics of the Tourism Industry 3.2: Rationale for Destination Benchmarking 3.3: What is 'Destination Benchmarking'? 3.4: Elements of Destination Benchmarking 3.5: Measuring Destination Performance 3.6: Types of Destination Benchmarking 3.7: Taking Action Chapter Four: Measures of Destination Benchmarking  4.1: Rationale for Measuring Destination Performance  4.2: Indicators of Destination Performance Measures 4.3: Qualitative Measures 4.4: Quantitative Measures 4.5: Strengths and Weaknesses of Destination Measures  Chapter Five: Internal Destination Benchmarking 5.1: Practices of Internal Destination Benchmarking  5.2: Proposed Model of Internal Destination Benchmarking 5.2.a: Measuring the Internal Performance  5.2.b: Collecting the Data  5.2.c: Identifying Performance Gaps 5.2.d: Deciding What to Benchmark  5.2.e: Presenting the Benchmarking Findings  5.2.f: Taking Action 5.3: Strengths and Weaknesses of Internal Destination Benchmarking  Chapter Six: External Destination Benchmarking  6.1: Practices of External Destination Benchmarking  6.2: Proposed Model of External Destination Benchmarking  6.3: Strengths and Weaknesses of External Destination Benchmarking  Chapter Seven: Generic Destination Benchmarking  7.1: Practices of Generic Destination Benchmarking  7.2: Proposed Model of Generic Destination Benchmarking  7.2.a: Measuring the Internal Performance  7.2.b: Collecting the Data  7.2.c: Identifying Performance Gaps  7.2.d: Deciding what to Benchmark  7.2.e: Taking Action  7.3: Strengths and Weaknesses of Generic Destination Benchmarking  Chapter Eight: Data Collection and Analysis  8.1: Research Methods  8.2: Formulation of Data Collection Procedures  8.2.a: Application of Quantitative Research Methods  8.2.b: Application of Qualitative Research Methods  8.3: Selection of Sample Populations  8.4: Collecting Primary Data  8.5: Collecting Secondary Data  8.6: Analysis of Quantitative Data  8.7: Analysis of Qualitative Data  8.8: Overall Analysis  Chapter Nine: Destination Benchmarking: Characteristics and Limitations  9.1: Destination Benchmarking versus Organisation Benchmarking  9.2: Principles of Destination Benchmarking  9.3: Limitations Influencing the Success of Destination Benchmarking  Chapter Ten: Conclusion  10.1: A General Overview of Destination Benchmarking  10.2: Recommendations for Benchmarking in Practice