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基本説明
New in paperback. Hardcover was published in 2003.
Full Description
The purpose of this book is to provide a framework for understanding the complex and multi-faceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognises the importance of sustainability for long-term success.
Contents
The evolving nature of competition and sustainability; the competitive tourism destination; the sustainable tourism destination; a model of destination competitiveness; the macro environment - global forces shaping world tourism; the competitive (micro) environment - the destination and tourism system; core resources and attractors - the essence of destination appeal; supporting factors and resources - elements which enhance destination appeal; destination policy, planning and development; destination management - the key to maintaining a sustainable competitive advantage; qualifying and amplifying determinants - parameters which define destination potential; the destination audit - putting the model to work. (Part contents)
