Strategic Management in Tourism

Strategic Management in Tourism

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 349 p.
  • 言語 ENG
  • 商品コード 9780851992822
  • DDC分類 338.4791

Full Description


This book contains coverage and analytical discussion of the three key areas of contemporary tourism management: evaluation of the most important global trends in tourism; analysis of the impact of crucial environmental issues and their implications; and the major factors affecting international tourism management. The aim of this advanced textbook is to provide a synthesis of integrated strategic management in tourism that will benefit students in their future careers. It will also be useful to professionals working in the tourism sector.

Contents

1University of Glasgow Business School, UK3: The Marketing Environment for Travel and Tourism, Ken Peattie, University of Cardiff, Cardiff, UK and Luiz Moutinho Tourism Marketing Management4: Consumer Behaviour, Luiz Moutinho5: Tourism Marketing Research, Luiz Moutinho6: Segmentation, Targeting, Positioning and Strategic Marketing, Luiz Moutinho Functional Management in Tourism7: Human Resource Issues in Travel and Tourism, Dennis Nickson, University of Strathclyde, Glasgow, UK8: Financial Management in Tourism, John Bridge, University of Cardiff, Cardiff, UK and Luiz Moutinho9: Operations Management, Geoff Southern, University of Glasgow Business School, Glasgow, UK10: Strategic Quality Management, Harvey Maylor, University of Bath, UKStrategic Planning in Tourism11: Strategic Planning and Management, Luiz Moutinho12: The Marketing Planning Index: A Tool for Measuring Strategic Marketing Effectiveness in the Hospitality Sector, Paul A Phillips, University of Surrey, UK and Luiz Moutinho13: Demand Modelling and Forecasting, Stephen F Witt, University of Surrey, UK, also at Victoria University of Technology, Melbourne, Australia and Luiz Moutinho14: International Tourism Management, Frank Go, Erasmus University Rotterdam, The Netherlands and Luiz Moutinho