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Full Description
This comprehensive new book was written for anyone striving to build a successful career in the tourism industry. From the student to the seasoned professional, this how-to guide offers specific steps on approaching and closing potential sales, improving technique by focusing on attitude and problem solving, and providing expert customer service. The reader will find the material widely applicable, as it addresses all sectors of the tourism industry, including adventure and recreation, tourism services, attractions, transportation, events and conferences, travel trade, accommodations, and food and beverages. Offering thorough coverage of the tourism sales process, this book is the perfect on-the-job resource.
Contents
Chapter 1: Introduction to the Sales Process. Chapter 2: Approaching the Prospect. Chapter 3: Qualifying the Prospect. Chapter 4: Product Knowledge. Chapter 5: Answering Questions, Recommending a Product or Service, and Creating Acceptance. Chapter 6: Closing the Sale. Chapter 7: Selling Techniques Using the Telephone. Chapter 8: Overcoming Objections. Chapter 9: Selling-Up. Chapter 10: Customer Service. Chapter 11: Follow-up Procedures. Chapter 12: The Most Important Sale You Make May Be Your First!