Full Description
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced
Contents
1. Introducing focus groups-
Preliminaries and definitions
-What kind of focus group
-Focus groups as a qualitative research method in the social sciences
2. Benefits and limitations of focus group methodology
-When to use groups and for what kinds of questions
-Limitations of focus groups
3. Planning and organising focus groups
-Selecting the participants
-The role of the moderator
-Selecting a location and other praticalities of setting up focus groups
-Ethical issues
4. Developing and asking questions
-The topic guide of questioning route
-Types of questions-Kinds of questions
5. Conducting focus groups
-Before the focus group session
-Stages of the focus group session
-After the session
6. Analysing focus group data
Further reading
References
