How to Get into Advertising （2ND）

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How to Get into Advertising （2ND）

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 240 p.
  • 言語 ENG
  • 商品コード 9780826457677
  • DDC分類 659

基本説明

With information on jobs in account management, planning, media, copywriting, art direction, sales promotion and TV production.

Full Description


This book serves as an invaluable guide for all those wishing to break into the world of advertising, media and marketing communications. The wealth of hints and tips that range from the conventional to the non-conventional make this book insightful and invaluable. The author uses over twenty years experience in this industry to help anyone wishing to pursue a career in this field start off on the right foot.

Contents

1. Getting started 2. Getting in 3. The business of advertising 4. Account management 5. Account planning 6. The creative team 7. Advertising media 8. Marketing communications 9. Creative services 10. Selling yourself 11. Agency interviews and graduate training 12. Vocational courses 13. Courses: the students speak 14. The value of work experience 15. How they did it. 16. Directory References Index