基本説明
New in paperback. Hardcover was published in 2000. The story of a revolution that changed our lives - the creation of the package holiday.
Full Description
�There is no doubt in my mind that the effects of the package holiday have been far greater in a social and economic sense than most people realize. The story of this fascinating book is also the story of the rebirth of British entrepreneurship.
�It is often better to follow a pioneer than be a pioneer, and I am sure I would not be in business today without the pioneers whose story is told on the pages that follow� - From the foreword by Richard Branson
Contents
The Birth of Horizon
The Pre-history of Tourism
The 1950s
Growth of Horizon
The 1960s and how the Wild West was tamed
Skiing and Cruising
Horizon at its Peak
The Rise and Fall of Clarksons
The End of Horizon
The 1970s:prices tumble, bonding is born
The Latter Years: From free spirit to flotation
