ツーリズムのマーケティング<br>Tourism Marketing : Quality and Service Management Perspectives

ツーリズムのマーケティング
Tourism Marketing : Quality and Service Management Perspectives

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 224 p.
  • 言語 ENG
  • 商品コード 9780826453365
  • DDC分類 338

基本説明

Covering issues like tourist satisfaction, pricing tourism products, quality management, and the impact of IT.

Full Description


An innovative and practical text book from one of the major names in academic tourism, it focuses on the huge importance of good marketing within the tourism industry by explaining why it is important and then demonstrating how it can be done. It is divided into two parts, this text book takes the student through the underlying principles of marketing in tourism, with the second part of the book consists of eleven short case studies, which looks at marketing in a wide range of tourism settings.

Contents

Section 1Tourism marketing, quality and service management theory. Service marketing and quality theory. Managing tourism services. Marketing destinations, service quality considerations. Section 2: Case chapters in tourism marketing, quality and service management.